Technology is crucial for organizational transformations, but breaking cultural barriers is even more essential. In an era marked by rapid change, organizational culture becomes the main vector of transformation. Based on the bestseller “The New Culture Code”, José Salibi Neto presents a practical approach on how to transform organizational culture to thrive in a constantly changing world.
In this lecture, Salibi discusses:
- Understanding Organizational Culture: What organizational culture is and its importance.
- The Importance of Culture: Why culture is vital for success in a dynamic business environment.
- How to renew a company’s culture in a technology-driven world.
- Cultural Transformation: Promoting a deep transformation that supports innovation.
- Elements of an Effective Culture: Components of a culture aligned with current demands.
- Appropriate Types of Culture: Identifying the most suitable types of culture for today’s environment.