José Salibi Neto is one of Brazil’s leading authorities on management and a globally recognized voice on leadership, strategy, and business transformation. He is the author and co-author of 13 books, which together have sold more than 2 million copies, and has built an audience of approximately 200,000 followers across social media.
His work has increasingly reached an international audience, with English-language titles including Disruptive Leadership, The Winning Algorithm: Leadership Lessons from the World’s Greatest Sports Coaches, and The Winning Legacy: Why Peter Drucker’s Ideas Continue to Guide Leaders in the Exponential Era.
He is the co-founder of HSM, one of Brazil’s pioneering companies in executive education. During his tenure, he helped expand the company into more than five countries, including the United States.
Salibi brings a rare combination of conceptual depth and practical business experience to the field of management. Over more than two decades, he worked and interacted closely with some of the world’s most influential management thinkers, including Peter Drucker, Jack Welch, Jim Collins, Michael Porter, and Philip Kotler, as well as global leaders such as Bill Clinton, Tony Blair, Al Gore, and Rudolph Giuliani.
His name is closely associated with bringing some of the most important concepts in contemporary management to Brazil, influencing generations of executives, entrepreneurs, and business leaders.
Today, Salibi is a keynote speaker and advisor dedicated to helping leaders and organizations improve the quality of their decisions, strengthen execution, and build businesses prepared for the future.
In his autobiography, Professor Philip Kotler dedicates an entire chapter to Salibi’s work, describing him as an “extraordinary businessman.”
Salibi graduated from the Darla Moore School of Business at the University of South Carolina, where he also earned an MBA in International Business. He serves on the school’s Advisory Council and, in 2009, received the Distinguished Alumnus Award, the school’s highest honor for an alumnus. In April 2026, he was inducted into the Darla Moore School of Business Hall of Fame.
Before building his career in business and management, Salibi was a competitive tennis player and served as captain of the University of South Carolina tennis team. He won numerous junior and professional tournaments in Brazil and abroad, and Court 1 at the university’s tennis complex has been named in his honor.