José Salibi Neto is one of the leading authorities on Management in Brazil and a global reference on the subject. He is the co-author of 11 business books, which together have sold over 1.2 million copies — including the best-seller Gestão do Amanhã, a work that changed the way management is viewed in the country.
His most recent book, A Arte de Fazer Perguntas Transformadoras (2025), is already a best-seller and is being adopted by leaders seeking to elevate the strategic level of their decisions. This year, he also launched the English edition of Liderança Disruptiva in the United States, under the title Disruptive Leadership, further expanding the international reach of his work.
He is also the co-founder of HSM, a leading company in Executive Education. During his tenure, he helped expand the company into more than 5 countries, including the United States.
Salibi possesses a rare combination in the development of Management concepts, thanks to his experience with the world’s greatest management names, and his practical knowledge from having successfully built a solid company that has lasted for four decades.
His name is immediately associated with the introduction of the key concepts of Contemporary Management in Brazil, transforming thousands of companies, executives, and entrepreneurs in the country.
Salibi worked and interacted for over two decades with all the major thinkers in management, such as Peter Drucker, Jack Welch, Jim Collins, Michael Porter, Philip Kotler, and global leaders like Bill Clinton, Tony Blair, Al Gore, and Rudolph Giuliani.
Currently, Salibi works as a speaker at events throughout Brazil and is dedicated to helping companies and professionals reach their maximum potential and make decisions that can determine the future of their businesses and careers. He was a mentor to Edson Bueno, founder of Amil, for over 20 years. His clients include companies such as Algar, Oracle, Dasa, Unimed, Liberty Seguros, Gerdau, Bosch, Sicoob, Sicredi, Ocemg, and others.
In his autobiography, Professor Philip Kotler dedicates an entire chapter to Salibi’s work, calling him an “extraordinary businessman.” In 2021, he was elected to one of the 50 seats of the Brazilian Academy of Marketing.
He graduated from the Moore School of Business at the University of South Carolina (USA) and earned an MBA in International Business from the same institution. He is a member of the Advisory Council of the school and, in 2009, received the highest honor given to an alumnus, the Distinguished Alumnus Award.
In his youth, Salibi was one of the top tennis players in the country, having won numerous junior and professional tournaments in Brazil and abroad.