In the business world, great leaps are not born from a single moment of genius but from the power of constant movement.
In this inspiring talk, José Salibi Neto reveals how the Flywheel concept—developed by Jim Collins and applied by giants like Amazon, Netflix, and Mercado Livre—can completely transform the way companies grow, innovate, and endure over time.
Instead of relying on isolated actions, the Flywheel demonstrates how small, consistent forces generate an unstoppable momentum capable of sustaining growth and competitive advantage for years.
In this keynote, Salibi covers:
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The Flywheel concept: How to turn isolated efforts into a continuous engine of growth.
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From theory to practice: What companies like Amazon and Netflix have done to build self-sustaining cycles of success.
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Funnel vs. Flywheel: Why the traditional sales model is no longer enough in the new economy.
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The three pillars of the Flywheel: Attraction, engagement, and customer delight.
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The power of data: How Artificial Intelligence accelerates momentum and reduces growth friction.
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Applying the Flywheel to your business: Steps to design, test, and sustain an exponential and lasting growth model.