How the Best Companies Develop Their Growth Engine 2
Discover how the most innovative companies are transforming their sectors through disruptive innovation. Dive into the concept of the “Growth Engine 2,” which focuses on exploring new opportunities and continuous innovation, ensuring sustainability and growth in an increasingly dynamic and competitive market. Learn how to balance operational efficiency with the constant pursuit of innovation to keep your company ahead of the competition.
In this talk, Salibi discusses:
- Understanding Disruptive Innovation: The difference between incremental and disruptive innovation and how to apply them strategically.
- The Importance of the Growth Engine 2: How to balance the focus on efficiency (Engine 1) with continuous innovation (Engine 2).
- Strategies to Develop Engine 2: Practical methods for identifying new opportunities and implementing innovation in daily operations.
- Case Studies of Leading Companies: How companies like Google, Amazon, Ambev, Cisco, and iFood are building their Engines 2 and staying ahead of the competition.
- Making Innovation a Systematic and Disciplined Practice: How to turn innovation into a consistent and structured routine within your organization.
- Avoiding Mistakes in Building Engine 2: Key pitfalls to avoid when constructing a growth strategy focused on innovation.