Customer-Centric Innovation
Discover how the “Jobs to be Done” theory can transform the way your company innovates, by placing customer centrality at the heart of your strategies. Developed by Peter Drucker and refined by Clayton Christensen, José Salibi Neto, and Sandro Magaldi, this theory offers a powerful perspective for understanding the true needs of customers and creating solutions that truly make a difference in their lives. Learn how successful companies use this methodology to drive innovation and gain a competitive advantage.
In this talk, Salibi discusses:
- The Origin and Concept of “Jobs to be Done”: How this theory was developed and why it is essential for innovation.
- The Importance of Customer-Centric Innovation: How to place the customer at the center of your company’s strategic decisions.
- Techniques for Identifying the “Jobs” Your Customers Need to Get Done: Methods to discover what your customers truly need.
- How to Ask the Right Questions for Your Business: The importance of formulating the right questions to drive innovation.
- Case Studies of Companies That Implemented the Methodology and Transformed Their Markets: Examples of organizations that successfully applied “Jobs to be Done.”
- How to Adapt the Methodology for Different Industries and Contexts: Practical strategies to apply the theory in any sector.
- The Impact of “Jobs to be Done” on the Development of Innovative Products and Services: How this approach helps create solutions that truly meet customers’ needs.